Chicago Auto Show Announces Renewed Partner Contracts for 2024

2024 Chicago Auto Show, Feb. 10-19

Chicago Auto Show announces renewed contracts from partners including Cars.com, ComEd, Powering Chicago, NASCAR and Wintrust.

Sponsors joining the show for the first time include AT&T, Volta, Weber and US ARMY. The 2024 Chicago Auto Show takes place Feb. 10-19 at the McCormick Place Convention Center.

“We are thrilled to have Cars.com and Powering Chicago as premier partners, and welcome our newest premier sponsor, ComEd, powering the Chicago Drives Electric EV track,” said Jim OBrill, marketing and sponsorship director of the Chicago Auto Show. “All premier partners enjoy category exclusivity, custom branding packages, social media integration and media opportunities to position these brands in front of the right consumers.”

Chicago-based Cars.com continues as the official map sponsor to help show-goers find their perfect match when car shopping. The site has branding on banners throughout the show and on the Chicago Drives Electric track as an official track sponsor.

Cars.com will also highlight its “Best of Vehicles” for 2024 awards and bring insights to Facebook Live panels hosted with ABC 7 Chicago, according to the company.

Powering Chicago returns, bringing its EV Learning Center to the Chicago Drives Electric track. The learning center will host consumer workshops and stations where attendees can meet with experts.

The area will feature the company’s mobile field trip truck, a 73-foot semi-truck and trailer outfitted with current and emerging electrical technology, including an EV charger.

ComEd joins the show as a premier partner and presenting sponsor of Chicago Drives Electric. ComEd offers a variety of resources and information including an online toolkit to help electric car buyers make informed decisions. Their team will be present onsite throughout the show near the EV test track.

Wintrust returns for the seventh consecutive year as presenting partner of the Supercar Gallery, featuring rare, exotic and ultra-high-performance sports cars. Wintrust will host a contest on its website and via Chicago Auto Show social channels to give attendees VIP access and see vehicles from brands including Aston Martin, Lamborghini, Rolls-Royce, Bentley, McLaren and more.

Volta Charging joins the show for the first time as the official EV charger of Chicago Drives Electric. Volta provides chargers to power the electric vehicles at the indoor test track throughout the show. The company’s public charging network can be found throughout Chicagoland.

Finally, the NASCAR Chicago team returns to the Chicago Auto Show, with the opportunity for attendees to drive the Chicago Street Course on new racing simulators. Check in and join the pit stop challenge to win prizes from participating partners, including a chance to win tickets to the festival event weekend taking place July 6-7.

The group will also feature two new show cars, a Toyota Camry and a Chevrolet Camaro.

Learn more about the 2024 show at ChicagoAutosShow.com. For more information on Chicago Auto Show sponsorships, contact the Marketing and Sponsorships Director, Jim OBrill at jobrill@drivechicago.com.

By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.