Auto detailing and car care products company Malco Automotive has acquired the Auto Magic line of products, excluding Clay Magic, from ITW Global Brands.
The acquisition comes just ahead of Malco’s rebrand, giving the 72-year-old, family-owned business a refreshed brand identity, upgraded packaging and an expanded product lineup. By acquiring Auto Magic, Malco reinforces its commitment to providing professionals with the highest-quality detailing solutions, company officials stated in a press release.
“This acquisition strengthens Malco’s position in the professional detailing industry, allowing us to expand our product offerings while continuing to deliver the trusted formulas that professionals rely on,” said Seth Glauberman, Malco president. “The Auto Magic line will further support Malco’s strategic goal of growing in the professional detailing market and solidifying our global footprint in the surface care industry.”
Founded in 1960, Auto Magic began when Paul D. Miller introduced his automotive carpet cleaner to a network of Texas distributors. Over the past 65 years, Auto Magic has grown into an internationally recognized detailing brand, offering a wide range of products, from body shop materials to interior cleaners and specialized detailing formulas.
With the acquisition, Malco will continue to offer Auto Magic products under its family of brands.
“Joining Malco Automotive is a natural next step for Auto Magic. Both brands have similar origins in the heartland of the United States and share deep roots in the detailing industry, said Paul Krivos, Auto Magic regional sales manager. “With Malco’s extensive manufacturing capabilities and commitment to innovation and the distributor model, we’re excited for the expanded opportunities this acquisition will bring to professional detailers worldwide.”
As Malco prepares for its rebrand later this month, the company is focused on elevating its presence in the professional detailing market by offering a refreshed product lineup, modernized packaging and expanded distribution, officials noted. With this acquisition, Malco continues to solidify its role as a leader in the automotive detailing industry, providing cutting-edge solutions for professionals around the globe.