Overlanding and car camping products company PACK Products has changed its name to Nokhu.
Founder and CEO Evan Packard is officially rebranding the company, known for the PACK Rack, with a bold new identity and has also announced that industry veteran Evan Currid, founder of Tepui Tents (acquired by Thule) and HitchFire, is joining Nokhu as partner and brand manager.
With the transformation, Nokhu is now the official home of the PACK Rack and is launching its newest innovation, the Nokhu Mini Rack, a height-adjustable, expandable storage rack that maximizes trunk space for SUVs, minivans and hatchbacks. Together, the products form the foundation of Nokhu’s mission: making it easier, faster and more organized for adventurers to pack, travel and explore, officials noted in a press release announcing the name change.
“Nokhu is about making adventure easier,” said Packard. “With this rebrand, we’re not just evolving the name—we’re doubling-down on innovation and efficiency. With Evan Currid now on board as a partner, Nokhu is positioned to take vehicle storage and camping solutions to a whole new level.”
Nokhu helps explorers keep and organize their gear through vehicle-based storage and camping solutions.
“I’ve spent my career building brands that enhance the outdoor experience,” said Currid. “Nokhu is tackling a critical piece of that journey—helping people get out there without the stress of disorganized gear or inefficient setups.”