The Cadillac Formula 1 Team unveiled the livery of its maiden Formula 1 challenger to a global audience through a national TV advertising spot during Super Bowl LX at Levi’s Stadium in Santa Clara, California. The white and black scheme will be used by the American squad throughout 2026, making its Grand Prix debut in Formula 1 in Melbourne, Australia (March 6-8), as the sport’s 11th team. Shortly after the ad appeared on TV, a replica of the first Cadillac Formula 1 Team car was unveiled in Times Square.
The Cadillac Formula 1 Team car is dual-colored, with one black side and one white side. The design gradient is a Cadillac chevron repeating: a subtle nod to the co-ownership of General Motors and the iconic Cadillac symbol, company officials stated in a press release.
Connecting With a Global Audience Through the Super Bowl
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,” said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings. “Every detail is intentional: bold, modern and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture and entertainment, and to connect with fans in places far beyond the paddock.”
“Unveiling our official race livery is a huge milestone in a journey that started years ago—earning our place on the grid, assembling a world-class team and developing a race car worthy of Formula 1,” said GM president Mark Reuss. “The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit and pride we want to bring to the global stage of F1.”
Graeme Lowdon, Team Principal of the Cadillac Formula 1 Team, added, “I’m incredibly proud to reveal the colors of our 2026 Formula 1 challenger. We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before.”
The Cadillac Formula 1 Team’s Bases & Drivers
The team, which has bases in Indianapolis, Indiana; Charlotte, North Carolina; and Silverstone, Northamptonshire (UK), has been built from the ground up. Established in partnership between TWG Motorsports, the motorsport arm of TWG Global, and General Motors (GM), it aims to bring together a legacy of engineering excellence and a shared commitment to innovation and performance, noted the release. Both TWG and GM provide technical, operational and commercial support, know-how, and infrastructure to the Cadillac Formula 1 Team.
On track, Checo Pérez and Valtteri Bottas will lead the team as its first Grand Prix drivers. The pair, who hail from Guadalajara, Mexico, and Nastola, Finland, respectively, boast 526 starts, 106 podium finishes and 16 victories, making them one of the most experienced and successful driver pairings on the grid. The 2026 driver lineup also includes former Ferrari and Sauber driver, Zhou Guanyu, who will serve as Reserve Driver, and nine-time NNT INDYCAR SERIES race winner Colton Herta, who will be the team’s Test Driver—duties for which he will balance with a seat in Formula 2, the final step on the FIA’s single-seater ladder before Formula 1, with Hitech TGR.