Broad Arrow, driven by Hagerty, announced that it has entered into a multiyear partnership with The Quail, A Motorsports Gathering, to become the official auction partner for the world-renowned motorsports and luxury lifestyle event, auction officials stated in a press release.
Broad Arrow will host a two-day auction at The Quail Golf Club on Thursday, Aug. 13, and Friday, Aug. 14, with the latter taking place during the 23rd edition of The Quail, A Motorsports Gathering. The auction is expected to assemble approximately 175 of the market’s most sought-after collector cars for sale, from pre- and post-war classics to motorsport icons, the rarest supercars, emerging modern collectibles and more, noted the release.
The new agreement supports The Quail’s long-term vision of expanding its auction platform and elevating results for consignors and collectors, while offering visitors an expanded array of opportunities to connect with the finest automotive experiences.
Hundreds of Rare & Unique Vehicles at The Quail, A Motorsports Gathering
The Quail, A Motorsports Gathering will include more than a dozen vehicle debuts from top OEMs and designers, and a curated display of hundreds of rare and unique vehicles. Four celebrated classes will take center stage at this year’s event: The 100th Anniversary of Route 66, the Lamborghini Diablo, the Legacy of Japanese GTs, and the Ferrari F40.
“It’s an absolute honor for Broad Arrow to announce this exceptional partnership with The Quail,” says Kenneth Ahn, president of Broad Arrow. “The partnership represents a collaboration between two best-in-class organizations focused on exceptional hospitality, celebration of automobiles and a shared vision for the future of the hobby.
“We held our first-ever auction four years ago at the Monterey Jet Center in August 2022. Spending our company’s formative years at such a dynamic location alongside the thrill of Motorlux was an exceptional experience. As we continued our rapid growth, it became clear we were outgrowing the space. The Quail, A Motorsports Gathering, is considered by many to be the highlight of Monterey Car Week. Since its founding in 2003, The Quail has evolved from a small enthusiast meet into one of the most influential luxury car events in the world. Broad Arrow has also quickly evolved from a start-up in 2021 to one of the top players in the industry, and we very much look forward to seeing how this new partnership will elevate the experience for driving enthusiasts and collectors during the world-renowned Monterey Car Week.”
“We’re thrilled to welcome Broad Arrow as our official auction partner in 2026,” said Kai Lermen, senior vice president of Peninsula Signature Events. “Broad Arrow’s experienced team, premium car selections and strategic growth align perfectly with the continued evolution of our events. We look forward to bringing world-class auctions to our patrons for years to come.”
Motorlux, Driven by Hagerty Celebration
Broad Arrow will continue to be highly integrated with Motorlux, driven by Hagerty, the iconic celebration at the beginning of Monterey Car Week, taking place Wednesday, Aug. 12. Broad Arrow representatives will preview select auction and private sale offerings and assist clients interested in registering to bid for the company’s auction at The Quail. Motorlux will once again feature a curated display of world-class automobiles and aircraft at the Monterey Jet Center. All Motorlux guests will continue to receive complimentary auction access.
Consignments are now being welcomed for the 2026 Broad Arrow Quail Auction. Interested parties can speak with a Broad Arrow car specialist via broadarrowauctions.com, by emailing info@broadarrowauctions.com, or by calling +1-313-312-0780.