“Since our first collaboration announcement in 2020, Microsoft has been a valuable partner in both our European and Americas markets,” said Paolo Ferrari, joint global chief operating officer, Bridgestone Corporation, and president & CEO, Bridgestone Americas. “We are excited to build on this collaboration with enhanced and expanded offerings that allow Bridgestone globally to develop new innovations and quickly deliver them to our customers aligned with the Bridgestone E8 Commitment.”
Using Microsoft Azure will enable Bridgestone to utilize and integrate advanced tire analytics to better understand tire wear and casing health to maximize tire retreading and inform when tire maintenance may be needed, the companies said. Both companies will also continue to use the Microsoft Connected Vehicle Platform to capture and analyze tire data in real-time as part of a fully integrated vehicle ecosystem.
“We know that uptime, driver safety, and total cost of ownership are paramount for Fleets, for example,” said Ferrari. “The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tire to unlock value that otherwise remains trapped.”
Bridgestone will also build new cloud capabilities using Azure that further streamline and modernize the company’s core tire business and IT operations, including workplace productivity, the company said.
“As the world around us becomes more digital and data driven, it’s exciting to see how Bridgestone is working to provide new solutions and data analytics to their customers,” said Sanjay Ravi, general manager, automotive mobility and transportation for Microsoft. “Our long-standing relationship with Bridgestone has led to many successes and we look forward to supporting their journey in delivering new solutions that result in improvements, fleet management and overall business efficiencies.”
