The new and improved website is more contemporary in its design, as well as more efficient, and has integrated the ability to search by greater vehicle detail.
The new dealer locator helps customers find a physical retailer and local installation partners in their area and updated product listings also include a ‘buy now’ option through a preferred online merchant.
Focused on education and information, the site also offers visitors detailed features, compatibility, installation instructions and educational materials through a new blog called “The Safety Journey.” A responsive design approach makes the new website accessible by mobile device.
“The idea behind the new website is to give users an easy and efficient way to get to the information, product or service they are looking for,” says Brandmotion CEO, Jeff Varick. “The design of the new site is sleeker and more condensed so the user isn’t being bombarded with tabs and images. We are confident this will provide a user experience that exceeds all expectations.”
The new website also pays special attention to the Fleet and Towing customer segments, Varick added, two areas the company is highly focused to grow in the near future. “We are broadening our reach in order to provide everyone we can with the best in automotive safety technology and services,” said Varick.
