Aftermarket car audio systems company, BOSS Elite, has named Dallas-based A&W Distributors its new partner for the Texas, Oklahoma, Louisiana and Arkansas (TOLA) territory, effective immediately.
“We selected A&W Distributors because of their proven track record of performance, strong regional presence and alignment with our core values,” said Nick Sugino, regional sales manager. “Their commitment to service, dealer support and market development made them a clear choice for driving our brand forward in a competitive landscape.”
A&W Distributors says it was drawn to partner with BOSS and Elite because of their strong brand recognition, commitment to innovation, and ability to consistently deliver high-value products at accessible price points. There’s a growing demand for affordable, feature-rich solutions that offer seamless integration with modern vehicles and consumer tech, especially CarPlay & Android Auto, Bluetooth connectivity, touchscreen displays and smartphone compatibility, company officials stated in a press release. BOSS and Elite claim they are ahead of the curve in this space, offering products that check all the boxes for today’s end users while maintaining an aggressive price-to-performance ratio.
“What truly sets them apart is their ability to merge modern design with reliable performance across a wide range of categories, from head units to marine audio,” said Kane Naghwai, A&W Distributors sales and purchasing manager. “Their refreshed packaging and updated branding also position them well for success at the retail level. Our customers are looking for dependable products that deliver value, and our dealers want something they can confidently stand behind. BOSS and Elite strike that balance perfectly.”
Sugino concluded, “This partnership is a strategic step in strengthening our distribution network and enhancing our ability to deliver consistent value to our dealers and end customers. “It reflects our broader brand strategy of deepening market penetration, improving customer support, and positioning our products where they can have the greatest impact.”