BORLA Performance is sponsoring Professional Bull Riders (PBR) this year. The partnership with the world’s leading pro bull riding organization is also a first for PBR in partnering with an aftermarket vehicle performance exhaust specialist, according to BORLA.

BORLA will be present on many levels at key events in the sport’s elite series the 25th PBR: Unleash The Beast, including the World Finals in Las Vegas in November. The promotions include in-arena banners and video board exposure as well as a social media campaign and a special promotion: Who Performed Better? Powered by Borla, in which PBR followers are able to review and vote for videos of their favorite rides.

“2018 marks our 40th anniversary as pioneers and leaders in the automotive aftermarket industry,” said David Borla, vice president of sales and marketing at BORLA. “During that time we’ve tried a lot of things, but this is a first for us and we’re very excited about the PBR partnership. We make performance products in the USA that are individually tailored to a huge range of vehicles, and it’s difficult to find an activity or series that represents our passion and enthusiasm to a large cross-section of potential customers.

“However, you only have to walk through the parking lot at any PBR event to see tens of thousands of fans who love their trucks, muscle cars, sport compacts and more. With such a large and diverse crowd, we’re hoping they will enjoy learning about the benefits of a BORLA performance exhaust, such as the improved efficiency, more power and a great sound.”

PBR fans who are curious to try a BORLA performance exhaust on their vehicle can visit the BORLA booth in the arena concourse at some BORLA-sponsored PBR events. Visitors can pick up a complimentary BORLA thumb drive as well as a BORLA exhaust product discount voucher, according to the company.

BORLA is sponsoring the following rounds of the 25th PBR: Unleash The Beast:

March 10-11- Duluth, Georgia at the Infinite Energy Center
March 23-24-Glendale, Arizona at the Gila River Casino Arena
May 4-6-Las Vegas at Helldorado Days
Nov. 7-11-World Finals in Las Vegas at T-Mobile Arena