BMW Partners with AirConsole to Add In-Car Gaming

AirConsole and the BMW Group have formed a partnership that will bring gaming into new BMW vehicles, starting next year, the companies announced.

AirConsole is a gaming platform that fits with the BMW Curved Display and offers a catalog of games. The games are run directly inside the vehicle entertainment system. The AirConsole technology enables games to be delivered over-the-air and to controlled using smartphones, the company said.

“With AirConsole we will leverage innovative technologies combined with a broad variety of fun and multiplayer games. This will make every waiting situation inside the vehicle, such as charging, an enjoyable moment,” said Stephan Durach, senior vice president BMW Group Connected Company Development.

“We are extremely proud to spearhead gaming inside vehicles with BMW and are excited to create new games for in-car entertainment,” said Anthony Cliquot, CEO of N-Dream, the company behind the AirConsole brand. “Our ingenious architecture coupled with the ease of access of our platform will change the way people get entertained in their vehicles.”

Players will only need a smartphone, which serves as the game controller, and the BMW Curved Display. The connection between the smartphone and the vehicle will be established by scanning a QR code in the vehicle, the company said.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.