Bestop, a global manufacturer of soft tops and aftermarket accessories for recreation vehicles, announced it has acquired five category-leading brands: ReadyLIFT, TeraFlex, Falcon, LOGIQ, and Smittybilt. The transaction closed on Aug. 21, 2026, and marks Bestop’s 11th acquisition to date.
Together, the five brands bring suspension systems, lift kits, shocks, axles, air suspension and off-road recovery gear into the Bestop family, giving SUV and truck owners an even wider range of trusted products to choose from, company officials said in a press release.
The Acquired Companies
Here’s a brief look at each company that Bestop has acquired:
- ReadyLIFT builds suspension and leveling kits for late-model trucks and SUVs.
- TeraFlex has served the Jeep community since 1996 and is known for its premium suspension systems and axle assemblies.
- Falcon builds performance shocks with proprietary adjustability technology.
- LOGIQ builds and designs innovative air suspension systems for trucks, SUVs and vans.
- Smittybilt offers winches, recovery gear, bumpers, armor and overland equipment for off-road enthusiasts, backed by a deep catalog of proprietary designs.
“Suspension is a significant category, and these four brands cover the price tiers our customers ask for,” said Ken Friedman, chief executive officer, Bestop. “The addition of these brands plus Smittybilt in one step gives us a much wider offering for the truck, SUV and Jeep customer. We are excited to work with Bryce and his team and continue to grow these best-in-class brands.”
“These are category-leading brands with deep engineering benches, built over decades and grown on the Wheel Pros platform,” added Bryce Castleton, president, Suspension Brands. “Bestop knows this customer as well as we do, and that’s what gives me confidence the dealers and installers who count on these products won’t miss a step.”
The transition will happen gradually and thoughtfully, the company said. Dealers, installers and enthusiasts can continue ordering and working with their existing contacts, and the company will share updates on any changes that affect them.