Barrett-Jackson announced that applications are now open for the 2027 Barrett-Jackson Cup competition, a contest that celebrates the artistry, innovation and dedication of world-class custom car and truck builders, company officials said in a press release.
The competition will take place during the newly expanded nine-day 2027 Scottsdale Auction, which will feature vehicles and automobilia crossing the block Saturday, Jan. 23, through Sunday, Jan. 31, 2027, at WestWorld of Scottsdale. Only 50 entries will be selected from the global pool of applicants to compete for top honors and the Barrett-Jackson Cup Ultimate Best in Show trophy.
Judges & Prize Package
The winner will be selected by judges Bobby Alloway and Chip Foose and announced live on the auction block during Super Saturday, Jan. 30. The champion will take home a grand prize package featuring a $20,000 cash purse, premium custom-wrapped toolboxes, a premium set of Revo Wheels and numerous high-value gift certificates from official event sponsors. Additionally, each of the Top 5 competitors and the People’s Choice winner (voted by the public online through the Barrett-Jackson Cup portal) will receive a $5,000 gift certificate from BluePrint Engines, among other notable prizes.
“The Barrett-Jackson Cup has become a true marker of excellence for the world’s most talented automotive builders,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “As we evolve our flagship Scottsdale Auction into an unprecedented nine-day lifestyle experience spanning two full weekends, the Cup will enjoy more prominence than ever before. We are excited to open applications and look forward to welcoming an extraordinary group of innovative custom builds to compete in front of our passionate global audience.”
How Custom Builders Can Apply
Here are a few key details for custom car and truck builders looking to enter the Barrett-Jackson Cup competition:
- Cost: No application fee
- Application deadline: Nov. 30, 2026; selected participants will be announced Dec. 15, 2026.
- Competition rules and eligibility, official entry form: Email bjcup@barrett-jackson.com
- Photo requirements: Submissions must include exactly two high-quality photos or digital renderings (one profile view and one front three-quarter view)
- Additional Barrett-Jackson Cup information: Cup.Barrett-Jackson.com