Barrett-Jackson announced a major expansion of its flagship Scottsdale Auction for 2027, extending the event to nine full days of live auction action from Saturday, Jan. 23, through Sunday, Jan. 31, 2027. The shift directly addresses global consignment demand and fully maximizes the facilities at WestWorld of Scottsdale across two consecutive weekends, event organizers said in a press release.
This schedule change officially begins with the Rock The Block concert on Thursday, Jan. 21, 2027, followed by the exclusive invitation-only Opening Night Gala on Friday, Jan. 22, before vehicles start crossing the auction block on the morning of Saturday, Jan. 23.
The strategic vision behind this extended calendar marks a significant step in Barrett-Jackson’s evolution from a traditional collector car auction into a premier global lifestyle destination, the company said. The volume of vehicle consignments applying for lot numbers required expanding the event’s physical footprint and schedule.
By opening the block a full weekend earlier, Barrett-Jackson aims to increase its vehicle docket to well over 2,000 collectible vehicles, allowing the team to showcase an even wider variety of consignments and collections. Additionally, more operational days will accommodate a significantly larger automobilia docket to feed the growing collector demand for rare automotive memorabilia, the release noted.
“This historic expansion not only allows us to meet unprecedented global demand for our dockets, but it also drives a massive economic boost for Scottsdale and the greater Phoenix area through extended tourism and hospitality revenue,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Adding a second full weekend also creates more opportunities for kids and families to experience the excitement of the auction, which is vital to cultivating the next generation and growing the collector car hobby. Most importantly, anchoring our flagship event across two high-traffic weekends provides a powerful platform to elevate our charity sales, giving us prime-time visibility to raise millions of additional dollars for deeply important causes.”