Marketing firm B2B Automotive of Klamath Falls, Oregon has entered into a partnership with Spanesi Americas Inc. The agency will provide integrated marketing services to the company’s distribution partners and end-users in the U.S. and Canada.

B2B Automotive is a niche marketing agency that specializes in auto body and mechanical shops. According to the agency, it builds websites, creates creative collateral, and manages social media for more than 250 auto body and collision repair shops in the U.S.

“The partnership with Spanesi Americas is mutually beneficial,” said Michelle Nelson, president of B2B Automotive. “With our knowledge of the industry, we will work with Spanesi America’s distributor network and business partners, promoting them to the best collision repair businesses in the industry.”

“There is a huge need for business owners, within the collision repair industry, to understand the power and the potential of marketing to their customers,” said Timothy W. Morgan, COO and managing director of Spanesi Americas. “B2B Automotive brings their years of collision industry experience background and a deeper understanding of our industry that will contribute to the future success of our distribution partners and collision repair business owners. We have witnessed B2B’s remarkable results with our customers in the past and that made it an easy decision to partner with Michelle and her team.”

Spanesi Americas, headquartered in Naperville, Illinois, builds and provides frame machines, spray booths, prep areas, electronic measuring systems, straightening benches, lifts, welding machines, vacuum systems and additional equipment offerings for auto body repair businesses.