The change in format aims to improve importing and updating data across its network of dealers, AWE representatives said.
The brand worked with the data team at PDM Automotive, which serves as the backbone of AWE’s data warehouse, the company said. AWE’s new website also features the new application side of the data.
“AWE has undergone a significant transformation, moving from legacy spreadsheets to becoming proficient users of PDM’s product information management platform,” said Tayler Edwards, director of account management at PDM Automotive. “Utilizing PDM’s technology not only creates operational efficiencies, it enables fast and accurate data refreshes and provides more robust product and application data to AWE’s website. The result is a better consumer experience.”
“AWE has grown tremendously into the modern muscle, truck and Jeep markets while building our European and sport compact base, so it was time to standardize for the ease of our amazing customers and for the sanity of our (now happier) sales and marketing teams. AWE’s [approximately] 800 SKUs are now accessible to those who are looking for our unique take on precision engineering performance exhausts, intakes and intercoolers,” said Jesse Kramer, AWE’s VP of marketing.
AWE data can be obtained by either signing up for an account at PDM Automotive or applying to become an AWE dealer, the company said.
