Automotive Experience Alliance Names 2026-27 Board

Ahmad Halawi succeeds Jennifer Morand as chairman, as the board welcomes three new members to the coalition of auto shows for the 2026-27 season…

The Automotive Experience Alliance (AEA), a coalition of auto shows with a shared interest in driving innovation and standardization throughout the auto show industry, announced the appointment of its 2026-27 board of directors, including new officers and three new board members.

“We are excited for a terrific 2026-27 auto show season led by our new board,” said Ahmad Halawi, newly appointed chairman of the AEA and executive director of the Greater Charlotte Automobile Dealers Association. “For 2026-2027, the AEA will continue its important mission of helping to support auto shows and the overall automotive industry with a host of new, innovative initiatives.”

As chair, Halawi will oversee AEA initiatives, working closely with other board members, member shows and affiliates, organization officials stated in a press release.

The new board includes:

Salinas, Webb and Fishback are all newly seated board members.

“I am excited to turn the Chairperson reins over to Ahmad,” said Morand, outgoing chairperson and president of the Chicago Automobile Trade Association. “Ahmad is an energetic leader and a forward-thinker. There is no one better to lead our association into this next season.”

AEA Key Initiatives

The AEA will continue its core initiatives, including Auto Show Attendance Auditing, Consumer Research, and Industry Benchmarking. For 2026-27, it will also launch new initiatives aimed at helping shows implement production best practices, standardizing data collection and reporting across the industry, and working more closely with OEMs on developing effective consumer engagement strategies.

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