The Arena Group has relaunched Autoblog, an automotive website with over 20 years of history.
The site was acquired by The Arena Group last year and is now under the leadership of newly appointed senior editor, Kyle Edward, a veteran automotive journalist with experience at Men’s Journal, Forbes and Robb Report, according to a press release.
“Autoblog has been a go-to resource for me and countless others for years,” said Edward. “It’s a privilege to lead this iconic brand into its next chapter, building on its legacy of insightful reviews, breaking news and unique commerce deals while expanding its reach and modernizing its approach.”
Since The Arena Group’s acquisition, Autoblog has experienced a surge in traffic, with a more than 120% increase in users and page views between September and November 2024, the release reported.
“We are committed to investing in Autoblog and building on its already strong foundation,” said Sara Silverstein, Arena Group CEO. “Our success with brands like Men’s Journal, Parade, Athlon Sports, Surfer and Powder demonstrates our ability to revitalize and grow established media properties. In 2025, we plan to further enhance Autoblog with expanded video content and a relaunch of the Autoblog YouTube channel.”
More than 80% of Autoblog’s audience is based in North America, with readers showing strong interest in cars, finance/investing, real estate and technology.
Autoblog has added a number of seasoned journalists to its team. View the site here.
