APR and Dinan, two aftermarket brands in the Holley Performance Brands (NYSE: HLLY) portfolio, hosted enthusiasts from across the country at their annual Haus Party event. Taking place Oct. 12 at the APR and Dinan headquarters in Opelika, Alabama, the event featured interactive exhibits, a VW, Audi and BMW-focused car show, and future-forward product innovations from the brands.
“APR and Dinan are central to our company’s strategy to deliver high-performance platform solutions that enhance Euro and Import vehicles,” said Matthew Stevenson, president and chief executive officer, Holley Performance Brands. “Events like the Haus Party in Opelika are a key way for us to showcase products, better connect with customers and fuel future innovative solutions.”
The APR and Dinan Haus Party on Oct. 12 was free to attend and open to the public. Ahead of that event, Holley Performance Brands welcomed dealers from across the globe to Opelika on Oct. 10-11.
“Hosting enthusiasts at our Opelika headquarters gives us a unique opportunity to showcase APR and Dinan’s exceptional product offerings and hear directly from our customers,” said Arin Ahnell, Director of Euro Product Strategy, Holley Performance Brands. “The tour of our 80,000-square-foot headquarters gave enthusiasts a chance to see firsthand how products like the Dinan Foundation & Experience Packages and the APR Ultralink are designed and manufactured.”
For more information on the Haus Party event, click here.
