APC Automotive Technologies has made several key promotions and personnel assignments to its national sales force.

“The changes we’ve made to our sales team better reflect our company’s position as the leading, single source undercar parts provider and also offer our customers easier access and cross-selling opportunities into our combined AP Emissions and Centric Parts/StopTech portfolios,” said Mike Barto, president and COO of APC Automotive Technologies. “Our new sales organization structure puts us in a much better position to directly support our strategic plans for growth and continued integration across the group.”

The following changes are noted below per team and markets served:

Retail Market

Tony Edwards has been promoted to vice president of sales for the retail market. Edwards has been the strategic account executive since 2016, leading retail efforts with major customers and new business opportunities. He is now also in charge of the category management office in Memphis, Tennessee.

Traditional Markets

Jayme Farina, vice president of sales, will continue to lead a the traditional markets program for all APC brands. Farina since September 2015 has been responsible for APC’s traditional markets, including wholesale distributor and manufacturing representative relationships.

Pat Balbo has been promoted to strategic account executive, covering the Northeast territory. He has been with AP Emissions for more than 12 years. Balbo also will be responsible for several key accounts as well.

David Young, strategic account executive, has taken on all sales-related responsibility for APC in the Canadian market. Young will work directly with Canadian customers and existing representative agency relationships to grow the company’s Canadian sales. He will report directly to Farina.

New Hires

Several new key sales executives have also joined APC’s traditional sales team, including:

Greg DelGozzo, sales director for the Eastern region
Ryan Bomaster, regional sales manager for the Northeast region
John Schommer, territory sales manager for the Central region
Anthony Flow, territory sales manager covering the Western New York and Pennsylvania areas
Ted Radomski, territory sales manager for the New Jersey, Pennsylvania and New York areas
David Wolsky, territory sales manager, spearheading sales efforts in the New England area.

“These key appointments represent a critical step in expanding our coverage, both nationally and in Canada,” Farina said. “They will go a long way in helping us to enhance our overall sales efforts and dramatically increase our ability to provide even more direct support to our customers.”

Heavy-Duty, Feeders and Specialty Markets

Henry Hippert, vice president of sales, will continue to lead the sales teams in these key markets and help the company to capitalize on its strong growth in the heavy-duty business, as well as new growth opportunities in other adjacent markets.

Don Orrell has been promoted to director of heavy-duty sales and will direct the sales team’s focus on continued expansion of the heavy-duty market, including acceleration from the company’s DuraFit acquisition.

Roger Blaschke was promoted to the position of Strategic Account Executive for the Feeder segment. Roger has been with AP Emissions for more than five years and has excelled across several different positions.

“I am delighted at the market’s response to our commercial vehicle program, which we launched in early 2018,” Hippert said. “But I am even more excited about Don and Roger’s promotions, because I know what they bring to the table and what their contributions will be to our continued growth and expansion.”

High-Performance and Racing Markets

Mark Cornwell, vice president of sales for StopTech, will continue to lead the sales team in this evolving market, building on the brand’s strong growth in the performance arena, according to the company.

“I am excited to congratulate each of these team members on their new appointments and also thank the entire sales team for their dedication, focus and can-do approach,” Barto said. “Our sales team is our direct link in serving our customer needs and outperforming our competition.”