Alpine Electronics of America Inc. has debuted its new Alpine Event Trailer, the latest investment supporting the 12-volt independent retailer channel. The trailer will be used during consumer events for dealer sales and marketing support.

The Alpine Event Trailer is a 42-foot long 2019 InTech Aluminum Trailer. It serves as an extension of the sales floor, where consumers can relax during an event and chat with dealers and Alpine staff in an air-conditioned lounge area, according to the company.

“We’re excited to debut our Alpine Event Trailer as a continued investment to the 12Volt industry,” said Mike Anderson, vice president and general manager of the Alpine brand business unit. “We believe having this trailer at events will elevate the consumer experience, increase the awareness of the Alpine brand, and grow the business of our 12-volt partners.

While inside the trailer, consumers can also experience Alpine’s latest in-vehicle technology, including the Alpine Halo9 with 9-inch floating display, and the iLX-F259 with a customizable user interface.

The trailer is pulled by a 2018 Dodge Ram 3500 SLT Crew Cab, equipped with the Alpine Halo9 and X-Series Sound System. Besides serving as a lounge area, the trailer will also be used to transport event assets, like demo vehicles and voice of consumer (VOC) kiosks.

The Alpine Event Trailer will make its first scheduled appearance Aug. 9-11 in Toledo, Ohio for the 2019 Toledo Jeep Fest. It will be the first time Alpine has attended the event.

The trailer will then travel to 2019 Ocean City Jeep Week set for Aug. 22-25 in Ocean City, Maryland.