AlloyGator Wheel Protection has transformed its B2B sales operations by adopting the MidwayPlus B2B e-commerce platform, which integrates with Zoho ERP and 3PL logistics to drive efficiency and scalability. As a growing business, AlloyGator sought a solution to simplify its sales and reseller management processes while improving customer experience, according to the company.
“We were overwhelmed by our workload and needed a platform to centralize everything. MidwayPlus’s automation allows us to manage orders, inventory and customer relationships all in one place,” said Patrick Fletch, director of business development at AlloyGator. “This partnership lets us scale our wholesale efforts without adding staff.”
MidwayPlus will provide AlloyGator with:
- 24/7 shopping for all dealers
- Automated reseller tax exemption management
- 3PL integration
“Our team is proud to help brands like AlloyGator reach more buyers with 24/7 shopping, backed by integrations that free up their team to focus on selling instead of managing orders,” added Brian Lounsberry, CEO of MidwayPlus.
