Under the terms of the acquisition, all business operations will move from Flo Airride’s Oklahoma facility to Air Lift’s Lansing, Michigan-based headquarters. In addition to acquiring Flo Airride, Air Lift Company will gain the rights to Slam’d Magazine.
Air Lift Company will also welcome Alexander to the Air Lift Performance team as the Air Lift Performance Brand Manager. Alexander has worked for almost two decades within the automotive aftermarket, beginning his custom automotive career in the print publishing world and later as the Director of Marketing at AccuAir, before founding Slam’d Magazine in 2014 and Flo Airride in 2016.
“I’m very excited to take the Flo brand to the next level and to now be official members of the Air Lift Performance family,” Alexander says. “It was important for us to partner with a company that we know, trust, and believe in, and Air Lift Performance fits that profile perfectly. With this partnership, our customers can look forward to their orders being processed quickly, to a full team of engineers that will bring exciting products to the brand and best of all we will be backed by the best customer service team in the air suspension industry.”
“Having Flo Airride as a part of Air Lift Performance will allow us to develop stronger relationships within the market and also to assist us in establishing Air Lift Performance as the air suspension leader for all categories of lowered vehicles, from supercars to street trucks. We can’t wait to see what the future holds for both brands,” said Air Lift Company President Kevin Mehigh.
Air Lift Performance is currently transitioning the production of Flo Airride tanks to their Lansing, Michigan facility. The team anticipates that sales of Flo products will begin in February of 2021. To stay up to date on sales and shipping announcements, visit the Air Lift Performance website.
