The new site focuses on easier navigation, more information regarding features and benefits and a full list of all supporting and non-supporting brand partners, the company said. One of the most notable changes of the redesign is the sign-up process, which has been streamlined to be quicker and easier.
In addition to enhancing the site’s presentation, the AAM Group team has created a comprehensive Knowledge Base as an operational resource for site owners, the group said, where regular blogs will further elaborate on platform features and updates as well as offer business tips in areas such as marketing, social media and more.