“AAMP’s core strength has, and will continue to be, our engineering prowess combined with our superior service levels,” said President and Chief Executive Officer, Scott Forst. “We’re excited to sharpen our focus internally on what our customers have grown to rely on us for: high-quality, innovative solutions for all vehicle types. This rebrand is more than just a new logo, it is building on who we are today, and advancing vehicle technology for the future.”
The company’s mission and future investments will focus on internally engineered solutions that fully integrate into a vehicle’s electrical systems, the company said.
