Phocas provides companies with data intelligence, including analyzing purchasing patterns, bringing opportunities to customers and mining for overlooked profit generators, the company said. As part of the agreement, AAM negotiated a substantial discount to members who adopt the platform.
“We are very pleased to partner with Phocas,” said AAM President Tim Odom. “AAM members are committed to maximizing their productivity and value creation for their customers and our supplier partners. Phocas will provide us with actionable insights that allow members to identify growth opportunities and better understand our customers and their needs.”
