The AAM Group and Engine Pro announce the hiring of Paul Spornitz as a product data specialist. In his new role, Spornitz will build out much-needed product data and attributes for engine parts, from stock rebuilds to high-performance applications, according to the company.
“I’m excited to bring my extensive background in aftermarket parts to Engine Pro,” Spornitz said. “There’s a lot of room to improve data on the engine side of things, which will not only enhance Engine Pro’s presence but also create value for our members and anyone else with a vested interest in seeing our industry thrive.”
Spornitz previously served with SEMA Data since 2015, first as a data analyst and senior data analyst before being promoted to project manager overseeing the organization’s Standardization Team.
In his various roles, Spornitz helped SEMA members transition their “data” from paper catalogs to digital files, led the onboarding and ACES/PIES optimization of hundreds of brands and facilitated processes and tools to help end users better export and use that data, according to the company. He was also charged with managing other data specialists, allocating resources, program promotion, ensuring the program was a valuable member resource and improving the industry overall.
