4 Wheel Parts, a retailer of 4×4 and off-road products, celebrated title-sponsored Trophy Truck driver Luke McMillin’s overall win at the 2021 BFGoodrich Tires 54th SCORE Baja 1000, Presented by 4WP at its El Cajon, California store location earlier this month, the company announced. The company also extended its multi-year deal with the driver to maintain title sponsorship of both McMillin Racing Trophy Trucks for the 2022 and 2023 race seasons, the retailer revealed.
Over 200 fans and customers from around San Diego, California gathered to celebrate back-to-back Baja 1000 wins for Luke McMillin at the El Cajon 4WP Store. The event featured a meet-and-greet with Luke, Dan and Mark McMillin, free authentic Baja style tacos and giveaways from BFGoodrich Tires, Method Race Wheels, Piston Petes and Baja Designs lights.
In addition, the team held a raffle to support Toys-4-Tots in which McMillin Racing gave away the door and rear fender from McMillin’s championship Trophy Truck. The event was wrapped up with a special presentation for the McMillin Racing Team in the form of specially framed, personalized and numbered limited-edition photo prints of the Trophy Truck taken during the Baja 1000 victory, the company said. Overall, the event raised over $1,000 for Toys-4-Tots and donated over 200 toys to the organization that were brought to the event by attendees, the company said.
“4WP is honored to extend our partnership with Luke and Dan McMillin as title sponsors of the legendary McMillin Racing team and we’re beyond thrilled for Luke’s back-to-back Baja 1000 wins. Luke and Dan McMillin aren’t just great off-road racers but also wonderful ambassadors and partners to 4WP and the off-roading industry in general,” says Joey DiGiovanni, 4 Wheel Parts director of marketing. “We’re excited to continue our partnership with the team and see how long this 12-podium streak they are on can continue. McMillin Racing, led by team owner Mark McMillin, have been competing as a family in off-road racing for over 4 decades, with 12 overall Baja 1000 victories. This includes the 2020 & 2021 Baja 1000, 2020 Baja 500, 2020 SCORE Trophy Truck Championship, and countless more victories and podiums since partnering in late 2019. To say we have started off on the right foot would be an understatement as the team continues to represent our company and brand at the highest of levels in the sport.”
