The Ram Truck brand and Chris Stapleton have collaborated once again to create a one-of-a-kind Ram “Traveller” truck designed specifically by the eight-time Grammy-winning artist in collaboration with the Ram Truck design team, the company announced.
The truck was designed in recognition of Stapleton’s longtime partnership with the Ram Truck brand, the company said.
“Our relationship with Chris Stapleton is special because he is not just a partner, we consider him to be a friend. He represents our shared values of hard-work, determination, and perseverance,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Our journey with Chris throughout his career is something we are extremely proud of and to see this Ram Truck collaboration come to fruition is an endeavor we will cherish for a long time.”
Working with the Ram Truck design team, the “Traveller” truck is built on the 2500 Heavy Duty platform and features custom exterior and interior design cues that nod to the vintage nature of Ram trucks from the late 1970s and 1980s combined with modern cues of today.
On the exterior, styling cues stem strongly from the 1979 Ram Palomino truck. The Palomino-inspired exterior colors Linen Cream, Radar Red, Bison Brown and Cashmere, have been modernized to complement today’s finishes. In addition, the striped graphics featured on the Palomino are adapted to fit the more sculptural 2500 Heavy Duty body. Retro-inspired Turbo Fin 18-inch wheels set the aesthetic tone of the truck blending the nostalgic classic 80’s appearance and updating the style with a fully painted, deep-dished machined-faced wheel with a bright chrome center cap, Ram designers said. Influenced by the classic Ram 1980s badge fonts, the “Traveller” badging merges the past and the present to create a distinct look. Finishing the exterior is a three-dimensional Ram hood ornament.
The interior of the Ram “Traveller” truck features numerous personal design details, unique colors, textures and materials that pay homage to Stapleton’s musical career journey while representing his individual style, Ram said. A custom, monochromatic Bison Brown color is featured throughout the entire interior palette with a pop of color integrated into the headrests of buffalo plaid flannel material, an identical material as the jacket worn by Stapleton on the cover of his debut album, Traveller. Walnut Burl wood appears throughout the cabin along with tailored cloth wrapped seats, speaker grilles that draw inspiration from guitar amps and a custom front-row bench seat. Completing the design is a customized Chris Stapleton signature inlaid into the wood of the instrument panel as another personal touch.
