Brad Barhorst, owner of Sidney, Ohio-based PSG Automotive Outfitters, joined THE SHOP staffer Anthony Bowe at the Keystone BIG Show in Dallas for a discussion about lessons he’s learned running the 25-year-old shop. Key topics covered include strategies PSG Autmotive Outfitters employs to get customers into its truck and vehicle accessories showroom and how to keep them there; how the shop customizes accessories packages for individual fleet customers; and why the shop rebranded 15 years ago.

Watch the conversation between Barhorst and Bowe by pressing play on the above video, which is sponsored by Keystone Automotive Operations.