KPI — October 2022: Consumer Trends

The Conference Board Consumer Confidence Index® increased in September for the second consecutive month. The Index now stands at 108.0 (1985=100), up from 103.6 in August. The Present Situation Index –based on consumers’ assessment of current business and labor market conditions – rose to 149.6 from 145.3 last month. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased to 80.3 from 75.8.

The Present Situation Index rose again, after declining from April through July. The Expectations Index also improved from summer lows, but recession risks nonetheless persist, says Lynn Franco, senior director of economic indicators at The Conference Board.

Purchasing intentions were mixed: automobiles and big-ticket appliances were up, while home purchasing intentions fell. “The latter, no doubt, reflects rising mortgage rates and a cooling housing market,” Franco says. “Looking ahead, the improvement in confidence may bode well for consumer spending in the final months of 2022, but inflation and interest-rate hikes remain strong headwinds to growth in the short term.”

The chart evaluates the historical context for this index as a coincident indicator of the economy. Toward this end, Advisor Perspectives highlighted recessions and included GDP. To put the current report into larger historical context since its beginning in 1978, consumer sentiment is 31.5% below the average reading (arithmetic mean) and 30.7% below the geometric mean. The current index level is at the second percentile of the 537 monthly data points in this series. Note that this indicator is somewhat volatile, with a three-point absolute average monthly change. The latest data point saw a 0.4-point increase from the previous month.

The Consumer Sentiment Index – a survey consisting of approximately 50 core questions covering consumers’ assessments of their personal financial situation, buying attitudes and overall economic conditions – remained relatively unchanged at 58.6 in September but is down 19.5% year-over-year, according to the University of Michigan Survey of Consumers.

On the contrary, the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker showed a decrease of 2.2 points in its main index compared to a few weeks ago. The index dipped below the 50-point mark, where it was treading water from early June until mid-August.

Important Takeaways from Survey of Consumers:

Consumer Income & Spending

According to the U.S. Bureau of Economic Analysis (BEA), personal income increased $71.6 billion, or 0.3% at a monthly rate, while consumer spending increased $67.5 billion, or 0.4%, in August. The increase in personal income primarily reflected increases in compensation and proprietors’ income. The personal saving rate (that is, personal saving as a percentage of disposable personal income) was 3.5% in August, the same rate as in July.

Important Takeaways, Courtesy of BEA:

Key Performance Indicators Report — October 2022

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