The Goodguys Rod & Custom Association crowned its first Top-12 winner of year by naming Lori Mabe’s 1934 Plymouth Sedan as the 2023 Meguiar’s Street Rod d’Elegance winner, the event organizers announced.
According to Goodguys, the award goes to a street rod that exemplifies sophisticated styling with excellence in build quality and overall elegance.
“My late husband and I bought a rust bucket body of a ’34 Plymouth sedan years ago and one day I came home and he had sold it. It broke my heart,” Mabe said. “It’s been my dream to find and finish that car ever since. My friend Amie Angelo introduced me to Ben York at Roseville Rod & Custom and that dream became a reality.”
Built by Roseville Rod and Custom of Roseville, California, the shop fabricated custom running boards, the roof insert, reshaped the rear fenders, bumper pans and reimagined the spare tire mount as the fuel filler before finishing the car in Berkley Gray, selected from a 1941 Cadillac catalog.
The Sedan rides on a custom Roadster Shop Chassis and rides on a Chevrolet Performance LS3 topped with dual throttle bodies from Autotrend EFI with Holley EFI management. The interior is finished with custom knobs with pearl inlays, art deco dome light fixtures, restored gauges and stitch work by Mel Silva using maroon Relicate leather. The rear seat folds forward to reveal cocktail supplies for an evening picnic!
Goodguys will be recognizing 11 more vehicles throughout the 2023 season that include Muscle Car, Street Machine, Truck of the Year and other top categories for classic vehicles.
