Ford Unveils Bronco Concepts

Ford recently revealed five new adventure concepts that demonstrate the potential for customization on the new Bronco and Bronco Sport.

“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personalize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.

The five adventure-inspired concepts further highlight the brand’s readiness for customization at launch, Ford says. Beyond the standard options, there will be more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.

See the special concept prototypes below.

Bronco Four-Door Outer Banks Fishing Guide

Bronco Four-Door Outer Banks Fishing Guide was purpose-built to support a professional fishing guide along Cape Hatteras National Seashore and is based off the four-door Bronco Outer Banks series.

Accessories: Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, Yakima LockNLoad Platform roof rack, fender-mounted trail sights to fit a custom-made fishing pole and seat perch, Ford Performance modular front bumper and safari bar, slide-out tailgate, all-weather floor mats and splash guards.

Bronco Two-Door Trail Rig

Bronco Two-Door Trail Rig is designed to be the ultimate hardcore trail rider and is based on the two-door Badlands series.

Accessories: Ford Performance modular front bumper, tube doors, beadlock-capable wheels, 40-inch RIGID LED lightbar, Ford Performance by WARN winch, factory roof rails with a Yakima Platform roof rack system with mounts for a shovel, Ford Performance by WARN recovery kit and recovery boards, rugged floor mats and a rear swing-gate-mounted table.

Bronco Sport Trail Rig

Bronco Sport Trail Rig was designed for adventurers looking to elevate their off-road trekking in a small, rugged 4×4, and is based on the Badlands series.

Accessories: 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, Ford Performance by RIGID LED off-road lights mounted to a front nudge bar, Yakima LockNLoad Platform roof rack and off-road gear mounts, Ford Performance recovery boards and jerry cans.

Bronco Sport TOW RZR

Bronco Sport TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear, Ford says.

Accessories: Yakima HD Bar crossbars, OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 pounds of capacity to tow off-road runners.

Bronco Sport Off-Roadeo Adventure Patrol

Bronco Sport Off-Roadeo Adventure Patrol was designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds.

Accessories: Yakima LockNLoad Cargo Platform, Ford Performance by RIGID off-road LED light bar, interior bike rack from Yakima and a target to land the drone that will be used on-trail at Off-Roadeo locations.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.