Far too many aftermarket brands and retailers still struggle with product content consistency and access, resulting in missed opportunities to expand market reach and deliver great customer experiences.
Join Johannes Crepon, CEO and co-founder of PDM Automotive, for a 45-minute workshop, where you will learn the essentials of crafting and executing an impactful content strategy for omnichannel success. This session is perfect for sales and marketing leaders, catalog managers and e-commerce teams.
Attendees will learn:
- Why product content is the foundation of a successful aftermarket business
- To adopt a content-centric strategy that drives customer engagement and sales
- How to seamlessly expand your market reach across multiple channels
- Craft and manage high-quality, impactful product content that stands out, whether on your website or external marketplaces
- To bridge the gap between catalog and e-commerce teams, ensuring streamlined operations for optimal results
Speaker:
Johannes Crepon
CEO and co-founder, PDM Automotive
Johannes Crepon, CEO and co-founder of PDM Automotive, is a seasoned entrepreneur in the automotive aftermarket. Before PDM Automotive, Crepon founded Velocity, a European e-commerce business that sources and sells parts for American cars. The pervasive issue with the consistency and availability of parts data inspired the idea for PDM Automotive. Crepon, alongside Philipp Crepon, founded PDM Automotive to bridge the data gap for suppliers, distributors and retailers. Crepon has been recognized in SEMA News’ “35 Under 35” list, highlighting rising talent, and is a frequent speaker at industry conferences.