A new year meant new business opportunities for the shop owners and industry suppliers attending and exhibiting at the 2024 Keystone BIG Show Presented by Weather Guard, held Feb. 23-24 at the Gaylord Palms Resort & Convention Center near Orlando.
Following an invigorating opening panel Friday evening titled “Revolutionizing the Ride: The Relationship between OEMs and Aftermarket Accessories in the Automotive Landscape” it was time to hit the show floor, where the latest aftermarket parts and accessories, Power Hour deals and a festive atmosphere awaited.
Of course, many of the booths and display areas included project vehicles highlighting the innovation and creativity that drives the industry. From sleek race cars to high-riding trucks and Jeeps, here’s a look at a few builds that might spur an idea or two for your shop’s next project.
A blue-and-off-white 2022 Ford Bronco Sport in the Hypertech booth also showcased products from Warn Industries/Fab Fours, Yakima, Rigid Lighting and more.
Joe Gregory was happy to show off the TrailFX project Bronco, which has been used as a test vehicle for new product innovations and helped spur the creation of a new company R&D lab.
Dometic unveiled a rooftop camping setup ready for adventure as part of the show’s Overland Area.
Overland trailers are a current hot product, according to the experts at Overland Vehicle Systems.
When it’s time to get the job done, ARB USA‘s Ford Lariat has you covered…
…as does the Cargo Ease Ram work van.
Talk about Peak performance!
AWE highlighted its aftermarket exhaust systems on a Mustang and a Ford Raptor.
Adventure gear from Thor’s Lightning Air Systems was found on a Gladiator.
Ironman 4×4‘s Toyota RAV4 is an example of the hot new crossover market.
Another sporty Mustang, this one repping VP Racing Fuels.
Weather Guard knows there’s business to be gained in the fleet market.
Dee Zee was in attendance with its accessory lines.
The LEER Silverado offered a great place to chat.
The CURT brands had several pickups on hand including a Chevrolet 2500 HD Duramax.
The Accu-Air Suspension Jeep was flying the flag.
Chevelle restomod fun with Holley performance brands.
Another Chevy-based Holley speed demon.
Makes sense that Black Horse Off Road would display a Bronco.
RealTruck brought a fleet of vehicles to the Sunshine State, including an F-150 with color-change LED running boards…
…and a bright Badlands Bronco, among others.
Mickey Thompson had this Supra tucked away in the back.
This trail-mashing monster was part of the Warn Industries display.
Havis presented its mounting and storage displays on an F-150.
And the Rock Slide Engineering Gladiator was ready to roll.
Look for the BIG Show to be back next year.
