VIDEO: It’s ‘Groundhog Day’ All Over Again as Jeep Debuts Super Bowl Commercial…February 3, 2020
Jeep debuted a 60-second commercial during the Super Bowl on Sunday, starring Bill Murray, reprising his role as Phil Connors from the 1993 film, Groundhog Day. In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his ‘getaway vehicle’ after taking the groundhog, thus significantly altering his days for the better.
The commercial shows Murray, with the groundhog, tearing up the off-road trails outside the fictionalized version of Punxsutawney, Pennsylvania.
“In my wildest dreams, any advertiser’s dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in ‘Groundhog Day’?,” said Olivier Francois, Chief Marketing Officer, FCA. “How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life.”
“This is my first commercial. I’m glad I did it with you (Jeep),” said Bill Murray. “And I’m glad that this is my last commercial, as well.”
The production crew worked with Sony Pictures, the producers of the film, to ensure authenticity with the original, including filming the Super Bowl spot on location in Woodstock, Illinois.
Locations featured in the commercial include the original bed-and-breakfast where Bill Murray’s character Phil Connors wakes up every morning; the Town Square where the Groundhog Day Festival takes place in the original movie; and the restaurant in Woodstock where Bill Murray’s character toasts to “world peace” in the original movie.
Watch the extended version of the commercial above.