Kia Introduces K5 with ‘Triple Threat Stunt’August 21, 2020
Watch Kia Motors America (KMA) introduce the all-new K5 with a daring “Triple Threat Stunt” in the video above. The Triple Threat Stunt—performed by professional stunt drivers on a track outside Atlanta–served as the kick-off of a multi-channel marketing campaign in support of the all-new 2021 K5 midsize sedan.
According to KMA, the stunt reflects the company’s “Give It Everything” philosophy and was designed to “reset expectations by placing the K5 in situations previously untouched in this traditionally conservative category.” Directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, the stunt was streamed live online and provided car enthusiasts with a virtual look at the capability of the all-new K5 midsize sedan.
In addition to Prescott, the Triple Threat Stunt featured professional driver Collete Davis and actor Jeremy Ray Valdez, as well as event co-hosts and professional drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch.
As Graham maneuvered, steered and slid his K5 into position, two K5s driven by the Lynches sped down straightaways and up ramps, becoming airborne and sailing over Graham’s K5. The Triple Threat Stunt ended with all three K5 models, and their respective drivers, safe and sound back on the ground.