Yokohama Tire to Increase Prices

Yokohama Tire Corp. will implement a price increase of up to 4 percent on all commercial and off-the-road (OTR) tires sold in the U.S., effective Sept. 1. Some in-line adjustments on consumer tires will also be implemented at the same time, according to the company.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary this year.

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