Yokohama Tire Has Plans to Rock Baja

Yokohama Tire Corp. (YTC) is Baja bound. YTC will serve as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Dubbed The happiest race on Earth, the Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula. The 51st running of the iconic rally begins April 22 in Ensenada, with pre-event activities starting on April 20.

“The Mexican 1000 is a classic Baja off-road rally,” said Fardad Niknam, Yokohama Tire director of segment development. “It’s a fun event for racers and lots of enthusiasts. As the title sponsor, we are excited and proud to partner with NORRA and continue our commitment to the off-road community.”

Niknam said Yokohama will highlight its GEOLANDAR tire line at the Mexican 1000, including the GEOLANDAR M/T G003 mud-terrain tire.

“It’s fantastic to partner with Yokohama,” said Mike Pearlman, NORRA president. “We welcome them aboard and I’m sure all the Mexican 1000 fans and racers do, too.”

For more information on the Yokohama NORRA Mexican 1000, visit

In addition to off-road racing, Yokohama is also the official spec tire of the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.

Yokohama’s 2017 sports sponsorship roster includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games, Spartan Race Series and the Needham Memorial Day Soccer Tournament Driven by Yokohama.

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