Yokohama KaBOOM!
Yokohama Tire Corp. and KaBOOM! are teaming up on a third eco-friendly playground build, this time in Mississippi.

Yokohama Tire Corp. and KaBOOM! to Build Third New Playground

Continuing to provide fun, safe play areas for children, Yokohama Tire Corp. has chosen West Point, Mississippi as the site for a brand-new, eco-friendly playground to be built Oct. 28 at Marshall Park.

West Point is the home of Yokohama Tire Manufacturing Mississippi, the company’s high-tech, 1-million-square-foot plant that opened in 2015.

Once again, Yokohama is partnering with KaBOOM!—a national non-profit dedicated to ensuring that all kids get a childhood filled with balanced and active play—on the one-day build, according to a press release.

“We appreciate the support of the local community and are happy to give back,” said Alan Holtschneider, YTC’s director of marketing. “We hope this new playground will be a fun place for kids and families, and benefit them for years to come.”

Yokohama and KaBOOM! representatives plan to meet with local parents and their children Aug. 15 to help design the playground and select color schemes and equipment, including new, environmentally safe Cradle to Cradle-certified playground apparatuses.

The organizations will then be joined by the City of West Point and approximately 200 volunteers from YTMM and the community to erect the playground in October.

“We are truly honored that Yokohama Tire and KaBOOM! have chosen Marshall Park to build a brand-new playground for the kids in West Point to enjoy,” said West Point Mayor Robbie Robinson. “This is a dream come true for the city. Thank you, Yokohama and KaBOOM!”

It will be the third playground build collaboration between YTC and KaBOOM! The first two were built in Southern California and Rockland, Massachusetts.

“Yokohama and the City of West Point are true partners in helping us reach our goal of bringing balanced and active play to all kids,” said Lysa Ratliff, KaBOOM! vice president, corporate partnerships. “This playground will help kids have the childhood they deserve through a great, safe place to play.”

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