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Yokohama Celebrates 40th Anniversary in U.S.


On Nov. 24, 1969, Yokohama Tire Corp. opened its doors in Los Angeles. Four decades later, the company has a long list of accomplishments to celebrate as its marks its 40th anniversary.

Takao Oishi, Yokohama president and CEO, says the company will continue to integrate technological advancements and environmental awareness moving forward.

“Consistent with the Grand Design 100 plan by our parent company, The Yokohama Rubber Co. Ltd. in Japan, our philosophy in the U.S. is to embrace corporate social responsibility with a focus on a triple bottom line,” Oishi said. “This triple bottom line consists of the economy, society and environment. Specific to environmental stewardship, we are affecting positive changes in our manufacturing processes, materials and product performance. Our overall corporate goal is to deliver the best products at competitive prices and on time while minimizing impact to our planet.”

The company points to its orange oil-based dB Super E-spec passenger tire, which went on sale in the U.S. in July 2009. Additionally in 2009, the ADVAN ENV-R1 orange oil race tire debuted.

The ADVAN ENV-R1 returns in 2010 as the Official Spec Tire of the Patrón GT3 Challenge by Yokohama race series.

“Indeed, performance is in the DNA of Yokohama’s heritage,” Oishi remarked.  “In the U.S. and abroad, Yokohama is recognized for its ultra-high-performance tires, especially the iconic ADVAN brand, which YTC began selling in the U.S. in 2005. YTC launched its newest member of the ADVAN family, the Neova AD08, in May.”

High-performance is an important part of the company’s longevity, he added.

“Our ADVAN line and other performance tires have been one of the keys to our success in the U.S.,” Oishi continued. “We are celebrating 40 successful years here and we have never compromised on performance and never will. Our customers demand it.”

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