Looking to continue its support of the Los Angeles Clippers team and fans, Yokohama Tire Corp. and the team have reached an agreement where Yokohama will immediately reinstate its sponsorship of the Clippers, with half of the 2014 NBA playoff sponsorship funds being earmarked to a charity instead of the organization.
“Yokohama applauds NBA Commissioner Adam Silver’s leadership and actions by banning Clippers owner Donald Sterling for life from any association with the team or NBA,” said Andrew Briggs, YTC director, marketing and product planning. “With the Clippers’ agreement, we have found a way to continue moving forward and give back to the community and our fellow Clipper fans.”
Briggs said the money will be donated to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts.
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917.