San Dimas, Calif.-based Westin Automotive has hired Dennis Dady as its new Eastern regional sales manager and Jeff Sutherland as new Central regional sales manager.
Dady, who has more than 20 years of sales and marketing experience in the automotive aftermarket, will cover a sales territory that spans from southeastern Canada down through Illinois with an emphasis on the Jeep and offroad markets.
Dady served as northeast territory manager at Pro Comp for three years. He has experience handling customers such as Keystone Automotive, Pep Boys, Quadratec and TransAmerican. Dady’s other experience includes five years at SRS Marketing as a truck and offroad salesman, and three years with SLAI, a rep agency in the auto racing industry.
Sutherland, who has 20 years of experience in the automotive aftermarket, will cover a sales territory that spans from North Dakota down to Texas and parts of Louisiana. He will focus on Westin’s towing program.
Sutherland has worked with customers to manage market territories for domestic and international products. His skills include sales, logistics, resource acquisitions and national accounts. Sutherland’s previous positions include serving as director of marketing and new business development, national accounts executive a in Eastern territories. His previous employers include Cequent, TTI Royal Appliance Manufacturing (Rigid, Ryobi) and Makita Power Tools, according to Westin.