The Marx Group will assist WELD with communicating its marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.
“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket,” said Chris Bovis, vice president of marketing, WELD Racing. “Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team.”
Founded in 1967 with a goal of building stronger sprint car wheels, the WELD Racing brand now offers wheels for a wide variety of racing disciplines, as well as street applications.
Based in San Rafael, Calif., with creative and account teams in New York, Chicago, Detroit, Kansas City, Los Angeles and Knoxville, Tennessee, The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs.