VP Names GM for Consumer Products

Dec 5, 2014

VP Racing Fuels Inc., San Antonio, Texas, has appointed Kelley Hendel as general manager-consumer products.

Hendel will be responsible for overseeing customer service and support for distributors, dealers and retail customers who purchase VP’s consumer products including VP Small Engine Fuels, VP Madditives and VP PowerWash, as well as VP PowerMaster hobby fuel, according to a press release. She most recently had been responsible for managing operations and customer service for the seven-state Western sales region from VP’s western division office in Murrieta, California.

“Kelley will bring broad and deep experience to our consumer products division,” said Alan Cerwick, president of VP Racing Fuels. “After many years of providing our racing fuel customers with exemplary service, we’re confident the dealers in our distributor network will view Kelley’s enthusiasm, commitment and expertise as a great asset.”

Hendel is an avid motorsports fan and rides both dirt and street motorcycles, the release noted. She enjoys driving any sports car with a proper manual transmission and has participated in a number of track-day events.

In a related move, Josh Hoffner, has been promoted to office manager for the VP western region office, replacing Hendel.