VOXX Named Exclusive Distributor of Gentex Full Display Mirror

Jan 4, 2017

Gentex Corp. has signed an agreement with VOXX Electronics Corp. that gives VOXX exclusive distribution rights to Gentex’s new aftermarket Full Display Mirror. In addition, the agreement allows VOXX to distribute a full complement of Gentex’s automatic-dimming mirrors and related technologies.

Gentex is a Zeeland, Michigan-based manufacturer of automotive automatic-dimming rearview mirrors, automotive electronics, dimmable aircraft windows and fire protection products.

The Gentex Full Display Mirror (FDM) is an intelligent rear vision system that optimizes the vehicle’s rearward view. It consists of a mirror-borne LCD and a custom, Gentex-designed camera engineered specifically for automotive vision. The mirror features bi-modal functionality. In mirror mode, the product functions as a standard automatic-dimming rearview mirror, but with the flip of a lever, the mirror enters display mode, and a clear, bright, LCD display appears through the mirror’s reflective surface, providing a wide, unobstructed rearward view.

“VOXX is an automotive electronics and distribution powerhouse, and we look forward to working with them to meet the aftermarket demand for our growing list of automotive vision and car connectivity features,” said Steve Downing, Gentex senior vice president.

The aftermarket FDM will be available in the first quarter of 2017 and will ship with a complete installation kit consisting of the mirror, camera, cables and wire harnesses, and several bracket options for mounting the camera to the rear window.

The system meets current U.S. mirror regulations and is FMVSS-111-compliant, according to Gentex.

“Although we’re primarily a Tier 1 auto supplier, today’s announcement reinforces our philosophy of ensuring a strong aftermarket presence,” Downing said. “Along those lines, it’s important to note that our standard product lineup will still be available through MITO Corp., a long-time Gentex distribution partner.”