From Jesse Snyder, Automotive News
Nissan North America was the only major automaker that used fleet sales to boost its U.S. volume in October with sales jumping 69% for the month from a year earlier. Its retail volume rose only 12%, but fleet pushed the overall sales gain to 18%, well above the industry sales gain of 8%.
Fleet was still a modest 16% of Nissan’s sales mix last month, up from 11% in the same month last year. But other major players reduced their fleet mix. Fleet unit volume was flat or fell at Toyota Motor Sales U.S.A., Hyundai-Kia, General Motors and Chrysler Group. Ford’s fleet sales rose 1%, but an 8% retail increase trimmed its overall reliance on fleet.
GM, Chrysler, Toyota and Hyundai-Kia have reduced their fleet mix so far this year. Ford’s fleet sales are up 12%, close to its 11% retail increase.
But Nissan has boosted 10-month fleet sales 29%, even more than its retail growth of 13%.
Fleet sales for the Big 7 combined were flat in October.
American Honda is the only automaker in the Big 7 that does not have a central fleet office, and fleet activity conducted by individual dealers is assumed to be 2% of total sales.