United Engine & Machine Introduces New UEM Pistons Branding

Jun 2, 2017

United Engine & Machine Company, the Carson City, Nevada-based North American manufacturer of a complete line of high-performance pistons for automotive, industrial and motorcycle applications, has introduced a new corporate logo.

Known as United Engine & Machine Company since its founding in Fresno, California in 1922, the company’s original flying lady logo was designed by Vatinia Sulprizio, the founder’s sister, for the 1937 catalog cover. The original logo has undergone changes and updates over the years.

“I’m excited to introduce our new corporate look for our line of pistons,” said Scott Sulprizio, president of United Engine & Machine. “The new logo is a major step forward and reflects the strong direction the company is headed.”

The new logo features bold, prominent UEM letters, reflecting the company’s usage of the UEM acronym. The fonts are surrounded by striking flowing graphics, emulating the lands of a piston, and strongly supporting the UEM letters.

The company’s full name, United Engine & Machine Pistons, is prominently included at the top.