Truck equipment firms agree to partner

Apr 22, 2013

Reading Truck Body, a vocational truck equipment company based in Reading, Pa., has entered into a strategic partnership with Monroe Truck Equipment, an equipment and accessories distributor and installer based in Monroe, Wis.

Through the partnership Monroe will provide Reading with nationwide distribution coverage that fills a variety of niches in the Midwest and beyond, while Reading will equip Monroe with a lineup of product offerings. The collaboration provides more resources to offer fleet management and leasing companies expanded product portfolios and market reach, according to both companies.

Monroe will distribute Reading products where they have not been widely available before through its locations in Wisconsin, Michigan, Illinois and Kentucky. Products include the new Reading Ready Van SL, Classic II Service Body, Aluminum Classic II Service Body and Ready SL Service Body.

“Reading has proven their ingenuity through the design and manufacture of green products. Using alternative materials, such as composite and aluminum, affords our customers impressive fuel savings, increased payload capacity and less wear and tear on their chassis,” said Rick Rufenacht, vice president of marketing and sales for Monroe. “Joining forces with Reading will broaden our portfolio of vocational bodies, which will benefit our customers at a level unmatched in this industry.”