Toyo Launches ‘Treadpass’ Experience

Sep 27, 2013

Cypress, Calif.-based Toyo Tires will introduce the “Toyo Tires Treadpass” at the 2013 SEMA Show, which will take place Nov. 4-8 at the Las Vegas Convention Center.

Toyo Tires Treadpass is a new passage that will connect the Central and South Halls of the convention center. The area will feature an array of customized vehicles, as well as charging stations for portable devices and a relaxing seating area, according to Toyo Tires.

Treadpass will highlight the Toyo Tires lifestyle, which revolves around the “Driven to Perform” brand tagline. The customized cars, trucks and big rigs displayed in the area will be equipped with Toyo Tires brands including Proxes and Open Country.

An off-road racing demonstration featuring Team Toyo’s top drivers will take place 4:30-6 p.m. on Nov. 6 at the adjoining outdoor motorsports area. In addition, Toyo Tires will have a competition products display in the DUB Live area next to the front entrance of the South Hall and a main booth (#40041) on the first floor of the South Hall.