The AAM Group’s Total Truck Centers marketing program will be sponsoring Wendell Chavous’s No. 49 Chevrolet Silverado at the UNOH 200 NASCAR Camping World Series race, set for Aug. 16 at Bristol Motor Speedway.
In addition to putting the Total Truck Centers logo on the hood, back, and sides of Chavous’s Premium Motorsports truck, the program plans to include the driver’s image on many of its promotional marketing materials throughout the coming year.
To generate additional exposure for the race, Total Truck Centers has challenged the inside and outside sales teams of its affiliated warehouses to promote the event using the #Totaltruck49 hashtag on their social media platforms. The salesperson at each WD with the single most Liked post will receive a Total Truck Centers Racing backpack.
This partnership will put the Total Truck Centers brand on display during an exciting, nationally televised NASCAR event at one of the sport’s premier venues, according to the company.
Total Truck Centers encourages the industry to tune their TV sets to Fox Sports 1 (FS1) at 8:30 p.m. EST the night of the event to wave on Wendell as he continues his quest to secure the 2017 Truck Series Rookie of the Year title.